Knowledge

The highbush blueberry is one of the world’s fastest growing markets of fresh fruit. Marketing around these berries is – due to their health-promoting properties – very advantageous, which generates growing per capita consumption. Europe is the second largest importer of this fruit in the world, just behind the United States, so blueberries are grown by more and more European countries, Romania as one of them.

Process automation is becoming increasingly common in the fresh produce industry. Machines are able to work 24 hours a day, 7 days a week with the same efficiency, speed, quality, and most importantly without any interruptions. Automated systems eliminate the impact of the human factor. Workers are not robots, so it is not possible to maintain the same speed and quality of work throughout the shift.

Nowadays, when we have access to many suppliers of machines and equipment for sorting and packing blueberries, producers and growers find it difficult to answer basic questions related to the blueberry production process. Sometimes they don't realize how many aspects they have to consider when choosing the best solution for them.

Manufacturers have recently become increasingly aware of the consequences of using disposable packaging made from plastic and other non-recyclable materials. Consumers are increasingly turning to eco-friendly products packaged in biodegradable packaging. On the other hand, the food industry is looking for solutions that are appealing to customers in technologies to maximize the marketing space for products. This has resulted in changes in the way fruit, vegetables, and other foods are packaged.