Soft Fruit Market Report 2026 [FREE DOWNLOAD]

The soft fruit sector is a very interesting segment of the fruit industry. In this publication, consisting of articles written by invited specialists, we take a closer look at it, examining the key aspects of this market’s development – tunnel cultivation, packaging trends, new fruit varieties, packaging technologies, etc. You can read about what is important and current for companies growing and selling strawberries, raspberries, and blackberries in the soft fruit market report published by Milbor PMC.

Necessity is the mother of invention

The Milbor PMC brand is primarily associated by many with blueberries. It is true that blueberry packaging and cultivation are the main areas of our expertise, but they are not the only fields in which we actively support our clients. Soft fruit packaging lines are becoming an increasingly important part of Milbor PMC’s offering: soft fruit packaging lines. In order to better understand the needs of companies dealing with soft fruit, we spent hundreds of hours talking with growers and representatives of companies trading raspberries, strawberries, and blackberries. These meetings allowed us to rediscover the potential of the soft fruit segment, but also to gain deeper insight into the challenges faced by market participants. With them in mind, we prepared the soft fruit market report and invited renowned specialists from various countries to collaborate on this project.

An international panel of experts in one place

The publication consists of 11 articles. Each of them was prepared by a different author. This approach ensures objectivity and a diversity of opinions for readers. In addition, the international group of authors makes it possible to look at the most important topics from different perspectives.

Who exactly did we invite to collaborate? In the report, readers can find articles written by

• Jorge Duarte (Portugal, Hortitool Consulting);
• Cindy van Rijswick (Netherlands, Rabobank);
• Agnieszka Orzeł (Poland, Dr Berries);
• Matteo Molari (Italy, G-Berries);
• Marco Butera (Italy, Better Berries);
• Justyna Bąk (Poland, Guillin Group);
• Neil Ashton (UK, Packaging Automation Ltd.).

The report also features a representative of Milbor PMC – Grzegorz Mironiuk, our Sales Director, who describes manual lines and dynamic lines for soft fruit packaging. A strong point of the publication is also the input from three growers representing the companies:

• Lymouna Matysha (Morocco),
• Yami Fruits (Romania), and
• Gospodarstwo Ogrodnicze Chenczke (Poland).

How to download the soft fruit market report?

The publication is available as a PDF file in two language versions: Polish and English. To download the soft fruit market report, simply CLICK HERE, fill in the form, and then click the displayed link to start downloading the file. The report is free of charge. The media partners of the Polish edition of the report are Jagodnik.pl and Kobieta w Sadzie.