Soft fruits

Blueberry and soft fruit market trends 2024 – TOP5

The blueberry industry evolves. What are soft fruit market trends 2024? Read the analysis and follow the current directions of the market!
Soft fruit market challenges – key takeaways from Friut Logisitca 2024

Soft fruit market challenges – key takeaways from Friut Logisitca 2024

Participating in Fruit Logistica 2024 gave us great insight into the soft fruit market challenges that producers and packing companies in Europe face nowadays. You can read key findings of talks with our clients and people who visited Milbor's booth in this article.
Uprawa borówki amrtykańskiej - blueberry season in Poland and Europe

Blueberry Season in Poland and Europe

The blueberry market in Europe is one of the fastest growing in the fruit and vegetable segment. The production and consumption of these berries is continuously on the rise. While 2021 was not a very positive year, experts prove that the industry still has room for newly-established plantations, and the fruit grown on them will still be marketable. However, following the needs of consumers and retail chains is the key for blueberry farms.

Blueberry market in Romania

The highbush blueberry is one of the world’s fastest growing markets of fresh fruit. Marketing around these berries is – due to their health-promoting properties – very advantageous, which generates growing per capita consumption. Europe is the second largest importer of this fruit in the world, just behind the United States, so blueberries are grown by more and more European countries, Romania as one of them.

Impact of the coronavirus on the upcoming blueberry season

Although there are still almost three months until the beginning of the season in Poland, growing anxiety among soft fruit producers can already be noticed. The closed borders and quarantines caused by the outbreak of the Covid-19 pandemic put into question not only how the market will change, but also whether sufficient seasonal workers will be found.

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