Industry News

Download the international soft fruit market report: opinions from 11 experts in one place.

We invite you to visit our booth at Fruit Logistica 2026!

What trends are dominating the fruit packaging market in 2025? Find out which tendencies our packaging industry experts are noticing.

Participating in Fruit Logistica 2024 gave us great insight into the soft fruit market challenges that producers and packing companies in Europe face nowadays. You can read key findings of talks with our clients and people who visited Milbor's booth in this article.

The highbush blueberry is one of the world’s fastest growing markets of fresh fruit. Marketing around these berries is – due to their health-promoting properties – very advantageous, which generates growing per capita consumption. Europe is the second largest importer of this fruit in the world, just behind the United States, so blueberries are grown by more and more European countries, Romania as one of them.