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The blueberry industry evolves. What are soft fruit market trends 2024? Read the analysis and follow the current directions of the market!

The blueberry market in Europe is one of the fastest growing in the fruit and vegetable segment. The production and consumption of these berries is continuously on the rise. While 2021 was not a very positive year, experts prove that the industry still has room for newly-established plantations, and the fruit grown on them will still be marketable. However, following the needs of consumers and retail chains is the key for blueberry farms.